Braincelo — Turning Intelligence into Innovation
Branding · 2023

Ember & Oak Restaurant Rebrand

A full visual identity refresh for a growing restaurant group expanding into three new locations.

CLIENTEmber & OakBrandingHospitalityIdentity System
FEATURED CASE STUDY2023
PROJECT / 01Ember & Oak
3New locations launched on-brand
+64%Social engagement after rebrand
40+Brand assets delivered
THE PROJECT AT A GLANCE

A focused response to
a meaningful challenge.

Strategy, design and technology came together around one clear objective: create a better experience and a measurable business result.

013

New locations launched on-brand

Verified project outcome
02+64%

Social engagement after rebrand

Verified project outcome
0340+

Brand assets delivered

Verified project outcome
01 / THE CHALLENGE

The Challenge

Ember & Oak's original branding didn't scale across new locations or read well on delivery platforms and social media.

02 / OUR RESPONSE

Our Solution

We built a new identity system — logo, color palette, packaging, and social templates — designed to stay consistent everywhere it appears.

The creative and technical work behind Ember & Oak Restaurant Rebrand
FROM STRATEGY TO REALITY

Built collaboratively.
Tested against the goal.

Every decision was made in the context of the people using the experience and the team responsible for growing it.

HOW THE WORK CAME TOGETHER

One connected
delivery system.

Four connected workstreams kept the project strategically focused, creatively coherent and technically dependable.

01

Discover

Audience, business goals and technical constraints were aligned before production.

02

Shape

The experience and visual direction were explored through visible prototypes.

03

Build

The approved system was produced, integrated and tested carefully.

04

Grow

Launch data and real behavior created a roadmap for continued improvement.

PARTNER STORIES

Results matter.
So does the experience.

Partnerships built with direct communication, visible progress and senior attention.

DESIGN PREVIEW
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Built on trust.
Measured by outcomes.

Website, automation and creative partnerships designed to keep delivering after launch.

4.9★Client rating100+Projects delivered
Stories from teams who chose to build differently.
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